Brand Partnership: Anova x Ooni

Create a 360 digital marketing campaign to highlight the joint interests of Ooni and Anova in helping customers to level up their home cooking, as well as supporting social impact causes. The ultimate goal wasn't sales, but to cross-pollinate our customer bases, as they both have a shared interest in high-end kitchen tools.

PROJECT SCOPE

  • Collaborating directly with Ooni founders and key stakeholders to establish goals and deliverables

  • Lead copywriter across all Anova digital assets

  • Anova Email campaign planning and management

  • Assist in Social strategy and execution

  • Assist in recipe influencer curation and collaboration

CORE RESPONSIBILITIES

  • 39k views on "World's best steak" YouTube video.

  • 36% average open rate on Anova x Ooni content emails

  • 2% average CTR on Anova x Ooni content emails

  • ~5k new subscribers to Ooni email marketing list

  • ~4.5k new subscribers to Anova email marketing list

PROJECT HIGHLIGHTS

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