Kickstarter Success: The Stinson by Mission Bicycle
Before this Kickstarter campaign, Mission Bicycle Company had primarily focused on crafting custom bikes tailored for urban commuting. The introduction of this new frame would bring versatility and expanded component options to their bike designs. This strategic move aimed to attract a broader customer base, reaching beyond the confined scope of city ridership that had defined their market presence for the past decade.
PROJECT SCOPE
Product positioning and story development
Lead copywriter across all digital assets
Kickstarter campaign planning and execution
Storyboarding and co-directing Kickstarter “Ask” video
Email campaign planning and management
Social strategy and execution
CORE RESPONSIBILITIES
Featured on Kickstarter’s “Projects We Love” page upon launch.
Picked up as a story on major bike publications and blogs — most notably The Radivist and Bikepacking.com.
Sales exceeded goal by 30% within the first week of launch.
51 backers ultimately pledged $47,963 to help bring the project to life and far exceed the original $30k goal.
Gained 10k+ followers on Instagram through campaign efforts and press coverage.
Gained 2k+ email subscribers through campaign efforts and press coverage.
PROJECT HIGHLIGHTS