Product Launch: Precision™ Chamber Vacuum Sealer
The Chamber Vacuum Sealer was the first new Anova product in 18 months. It provided an opportunity to continue delivering on the company mission to change the way the world cooks through democratizing high-end, professional cooking techniques and bringing innovation into the kitchen. It also provided a huge opportunity to create a distinct identity within the vacuum sealing industry.
PROJECT SCOPE
Product positioning and story development
Lead copywriter across all digital assets
Email campaign planning and management
Social strategy and execution
Recipe influencer curation, management, and collaboration
CORE RESPONSIBILITIES
Press release was picked up by 258 outlets and garnered over 150 million impressions with features in top news outlets including Mashable, Epicurious, and Spruce Eats.
Sales exceeded forecast by 50% within the first 90 days of launch, with daily sales more than doubling for the total business within the first week of launch.
Product launch email saw a whopping 70% open rate (send size of 250k+) along with a large bump in web traffic and the highest day of direct sales in 2022.
Educational email led to the second-highest day of sales at launch.
Product launch social posts saw engagement rates 5 times higher than previous posts across all critical channels.
PROJECT HIGHLIGHTS